My name is Sarah Beth Hopton. I’m an Assistant Professor of Rhetoric, Scientific & Technical Communication at Appalachian State University, and a communication consultant. I teach organizations how to use story and technology to connect and influence key publics and drive social change.
Technology + Story = Social Change
It has never been easier to profoundly influence others through story, but it has also never been harder to separate the signal from the noise. My driving passion is to improve the lives of the marginalized, the disenfranchised, the silenced, and I do this by working with mission-driven organizations at the intersection of story and technology.
Research shows there are significant skills gaps in social impact organizations. The need for training services and metric-driven examples of storytelling success is evident. As a digital communication consultant, I teach and lead organizations to implement both the theory and best practices of networked communication.
In addition to holding a doctorate in Rhetoric and Technical Communication from the University of South Florida, I also have more than 15 years experience in journalism, entertainment, brand strategy, technology, design, philanthropy, government, and business.Full CV Hire Me
I’ve worked with Dr. Hopton for several years and know her to be a smart, conscientious solution-provider. She works well independently, or as part of a larger agency team. I recommend her unequivocally for print and digital design projects, as well as training and strategy and content development.
Audrey Morris-Goff, Moore Consulting Group
Dr. Hopton is our go-to consultant and contractor for all things print and digital design. She consistently provides quality work and keen insight to our customers — all associations — and has proven her value time and again, saving our clients money, time, and hassle by delivering products on time and on budget.
Debra Nolan, AMC Source
Dr. Hopton is extremely bright, very talented and a charismatic, natural leader. She infuses everythign she does with energy, enthusiasm, and clarity, and naturally motivates the team to action. A joy to work with.
Paul Field, Field Vision Consulting
Dr. Hopton is a top-notch, intelligent, energetic and creative professional. She has demonstrated solid leadership in her organizations and community. I highly recommend Sarah-Beth for marketing, storytelling, digital content and eLearning consulting.
Dan Krassner, Fla Chamber of Commerce